Joanie Jiggs is a Fishing Tackle Manufacturing Company that was established in 1975 by former owner, Joanie Schmit. Joanie's intent in starting such a business was to generate supplemental income and be home with her children.

She arrived at starting the business when a friend of her husband was selling his tackle manufacturing business. Since the capital investment was too much at the time, she started buying a few components and tools to slowly start on her own. In 1982 her son Mark came aboard to help in her venture.

Just as in many small businesses, Joanie's product was produced in her basement and due to increase demand of her lures, was soon moved into a larger building. In 1994 Joanie passed away, but the business remains in the family today.